When the Beatles Refused to Play Before Segregated Audiences on Their First U.S. Tour (1964)

When the Beatles Refused to Play Before Segregated Audiences on Their First U.S. Tour (1964)

"The writer for the September 11 concert 'explicitly cited the band’s refusal to perform in a segregated facility,” writes Kenneth Womack at Salon. When concert promoters pushed back, John Lennon flatly stated in a press conference, “We never play to segregated audiences, and we aren’t going to start now. I’d sooner lose our appearance money.' Despite storm damage and evacuations, the 32,000-seat stadium had sold out. The Gator Bowl had to relent and desegregate for the evening’s show."

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